https://www.preflightcreative.co.nz/blog daily 0.75 2026-03-09 https://www.preflightcreative.co.nz/blog/why-digital-design-skills-arent-enough-for-print-design monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/94090812-8dac-4971-a007-00f32ab1865a/prepress.jpg Blog - Why Digital Design Skills Aren't Enough for Print Design - Make it stand out From Screen to Press https://www.preflightcreative.co.nz/blog/rebrands-dont-often-fail-but-your-thinking-does monthly 0.5 2026-01-25 https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/1dace5dc-d099-406e-86b6-45ba9092a1ab/Tropicana+Rebrand+Fail.png Blog - Rebrands don’t often fail, but the thinking does. - Make it stand out Tropicana removed all the elements that held strong bonds with their customers, the results were financially devastating. Change for change sake is never a good idea. Which is why rebrands have to be deeply rooted in strategic decision making first. https://www.preflightcreative.co.nz/blog/brand-refresh-or-rebrand monthly 0.5 2025-11-19 https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/056bc625-a50f-4253-b526-6271c51c4c81/Old+spice+brand+refresh2.png Blog - Brand need a refresh or a total rebrand? The key differences. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.preflightcreative.co.nz/blog/confessions-of-a-former-pre-press-operator-what-i-wish-you-knew monthly 0.5 2025-11-19 https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/fd842627-02a7-4152-af53-0909d929924a/7.jpg Blog - Confessions of a Former Pre-Press Operator: What I Wish You Knew - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.preflightcreative.co.nz/blog/copying-brand-style monthly 0.5 2025-11-19 https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/5ed365c3-151b-4f1c-8ded-c1f99c254ec5/IMG_9676.png Blog - Tempted to copy another brands style? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.preflightcreative.co.nz/blog/simple-logo-design-strategy monthly 0.5 2025-11-19 https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/30ec38ff-641a-499b-88e7-034b0e150626/A+responsive+logo+suite Blog - Your logo is not a novel - Make it stand out A responsive logo suite https://www.preflightcreative.co.nz/blog/e-commerce-vs-retail-packaging monthly 0.5 2025-11-19 https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/90ecc085-96b5-41ca-9f24-c398d43e5fe5/Ecommerce+Packaging Blog - E-Commerce VS Retail Packaging Design Considerations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/4ad1ee09-337b-4e0d-a9a8-60ad2d59c44a/Slay+Your+Packaging+Guide.jpg Blog - E-Commerce VS Retail Packaging Design Considerations Download our Packaging Guide If you’re looking to organise packaging for your product, grab our packaging guide for tips and tricks and a handy checklist to ensure you don’t overlook anything and avoid costly mistakes and delays https://www.preflightcreative.co.nz/blog/what-fmcg-buyers-want monthly 0.5 2025-11-19 https://www.preflightcreative.co.nz/blog/packaging-claims monthly 0.5 2025-11-19 https://www.preflightcreative.co.nz/blog/deciphering-barcode-regulations monthly 0.5 2025-11-19 https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/2b05b1f3-7679-4818-8e9d-c8475edd5d4f/barcodes.jpg Blog - Deciphering Barcode Regulations - On the left is an EAN 8 with an EAN 13 on the right https://www.preflightcreative.co.nz/blog/when-to-redesign-packaging monthly 0.5 2025-11-19 https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/1735954160505-27K01GZBW087NPXF2C2A/Old+bark.png Blog - Packaging Redesign: When & Why You Should Refresh Your Product Packaging? https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/1735954132333-F3JW4U0SEHM008F9GECY/GH+Bark.png Blog - Packaging Redesign: When & Why You Should Refresh Your Product Packaging? https://www.preflightcreative.co.nz/blog/branding-vs-packaging-why-both-are-the-keys-to-success monthly 0.5 2025-11-19 https://www.preflightcreative.co.nz/blog/influenceinpackaging monthly 0.5 2025-11-19 https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/c2689b1d-07b8-4743-a4ad-177db743dcc9/Seaweed.jpg Blog - Influencing Decisions in Packaging Design - You have 3 seconds to grab the attention of a potential customer https://www.preflightcreative.co.nz/blog/yourpackagingsucks monthly 0.5 2025-11-19 https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/1719799170831-NL598LOV1WMWX54LO2AG/5200929.png Blog - tell tale signs your packaging may just suck - Previous Good Honest Bark Packaging https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/1719799227336-P1IRFVJWJC1677P1M8NC/GH+Bark.png Blog - tell tale signs your packaging may just suck - Redesigned Bark Packaging https://www.preflightcreative.co.nz/blog/tag/packaging+regulation monthly 0.5 https://www.preflightcreative.co.nz/blog/tag/prepress monthly 0.5 https://www.preflightcreative.co.nz/blog/tag/cpg+design monthly 0.5 https://www.preflightcreative.co.nz/blog/tag/branding monthly 0.5 https://www.preflightcreative.co.nz/blog/tag/packaging monthly 0.5 https://www.preflightcreative.co.nz/blog/tag/brand+refresh monthly 0.5 https://www.preflightcreative.co.nz/blog/tag/sustainability monthly 0.5 https://www.preflightcreative.co.nz/blog/tag/retail monthly 0.5 https://www.preflightcreative.co.nz/blog/tag/rebrand monthly 0.5 https://www.preflightcreative.co.nz/blog/tag/new+zealand monthly 0.5 https://www.preflightcreative.co.nz/blog/tag/category+manager monthly 0.5 https://www.preflightcreative.co.nz/blog/tag/print monthly 0.5 https://www.preflightcreative.co.nz/blog/tag/packaging+claims monthly 0.5 https://www.preflightcreative.co.nz/blog/tag/fmcg+design monthly 0.5 https://www.preflightcreative.co.nz/blog/tag/design monthly 0.5 https://www.preflightcreative.co.nz/blog/tag/nzsme monthly 0.5 https://www.preflightcreative.co.nz/blog/tag/brand+identity+design monthly 0.5 https://www.preflightcreative.co.nz/blog/tag/packaging+design monthly 0.5 https://www.preflightcreative.co.nz/blog/tag/cpg monthly 0.5 https://www.preflightcreative.co.nz/blog/tag/fmcg monthly 0.5 https://www.preflightcreative.co.nz/blog/tag/new+zealand+packaging+design monthly 0.5 https://www.preflightcreative.co.nz/home daily 1.0 2026-04-08 https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/8374b19b-dc64-45fe-b844-5028d420bdea/Label%2BDesign%2BBadger%2BMacha.jpeg https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/1726093343756-SC381V9S8RP8ZV79MVLY/Badger-Macha.png https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/aced9e8a-854e-494e-93e9-0852f980fb04/Attimo+Range.png https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/b83a7b1a-888c-4601-9f67-f4ab53488ca4/Shelf+Talker 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https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/1726093343756-SC381V9S8RP8ZV79MVLY/Badger-Macha.png https://www.preflightcreative.co.nz/edm daily 0.75 2025-06-01 https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/51908eee-5aff-4a4b-8212-0d8e04ecd3fa/Brand+%26+Packaging.png https://www.preflightcreative.co.nz/naturalzest daily 0.75 2025-06-01 https://www.preflightcreative.co.nz/branding daily 0.75 2026-03-31 https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/90b6bb3e-d74c-42ed-b614-0368680fc654/Truck+Signage+2.jpg Branding Packages Vehicle Signage https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/871a246b-4747-431f-b08a-a0815f6be8ad/Breadman-Branding.jpg Branding Packages Brand Guideline https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/bb4681d6-17ff-4956-8b5f-173b7c894301/TMC+Sleeve.png Branding Packages Packaging Mockup https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/d26182ca-a46c-43b5-9e54-8822da8260bd/Te-awa-Vehicle.jpg Branding Packages Vehicle Wraps https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/8b2441bc-277a-452c-ae54-844b32d7095c/Apron-Branding.jpg Branding Packages Uniforms and Aprons https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/3fc25112-12c1-4c18-befb-8b21c7288109/FMCG+Branding https://www.preflightcreative.co.nz/pap daily 0.75 2025-06-04 https://www.preflightcreative.co.nz/work daily 0.75 2026-02-12 https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/30465eec-c193-4d52-a836-ee00824a607e/Nature%27s+Way+Matcha.png Work Our August 2025 Monthly Makeover product was Nature's Way Matcha https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/10cf3699-3766-434f-a625-d21b2bf5814c/Small-Tins-%26-Bucket-V2.jpg Work RSA 2026 Anzac Smaller Tins, Bucket & Biscuit Packet https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/338e3d3a-eb88-4c44-92f5-b6d991764eef/Can_01.png Work Our August 2025 Monthly Makeover product was Nature's Way Matcha https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/570114cf-8972-434e-9172-dd6020756bde/Cartoon.jpg Work 2026 RSA Anzac Collectors Tin https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/dcb95afb-7f14-43ee-9361-da36785f24c9/16-182.png Work Our September 2025 Monthly Makeover product was Curious AF Cocktails, elevating the packaging with a 2 colour print solution and adding a holographic foil to align with the premium feel of the product. https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/4a26375d-5f68-4139-958b-b3160e00ab84/Poppy-Large.jpg Work 2026 RSA Anzac Tin available at New World & Pak'n Save https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/47b557e3-ecc6-4027-bdfc-8816237f521d/16-183.png Work Our September 2025 Monthly Makeover product was Curious AF Cocktails. https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/54a63871-1cef-439f-b0e1-e1f9f5256f07/Bucket.jpg Work 2026 RSA Buckets available at The Warehouse and Woolworths https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/baee213e-b19c-4788-9531-7433d2bccb92/S%26S+Pink.png Work Our October 2025 Monthly Makeover product was Saint & Sinners RTD Packaging https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/23ffa507-79bc-49f2-8a6e-b4990a87cddd/Dunkers+Bucket.png Work Mr Dunks Cookie Buckets - Found in North Island Pak'nSaves https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/36f1466e-0508-4256-a465-404e40a1e57b/Blue+BBQ.png Work Our October 2025 Monthly Makeover product was Saint & Sinners RTD Packaging https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/734c6342-5f7a-4154-bbb5-f24f4a950279/Stickylift.jpg Work Stickylift - brand identity & packaging design enabled my client a pathway straight into the competitive market of pharmacy retail, securing over 40 pharmacies and counter space in 80% of those. https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/896bbd6a-0250-4d7b-8dce-ef766206d618/S%26S+Blue.png Work Our October 2025 Monthly Makeover product was Saint & Sinners RTD Packaging https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/ee0bdb4d-f48e-43d6-bb07-b56ac5a4c39a/ButchersCrowd+Chicken.png Work ButchersCrowd Australia Chicken Packaging for Retail https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/1b41f47c-fe95-4490-baa5-a2a54b984a40/Bushman.png Work November 2024 Monthly Makeover was the Bushman Repellent. Subtle powerful updates to provide modernisation and clarity to a very recognisable on shelf product. https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/9bb0062d-843b-40ab-8283-11affaecce0e/Lippy+Gin.png Work Lippy Gin Brandwork https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/aced9e8a-854e-494e-93e9-0852f980fb04/Attimo+Range.png Work Attimo Italian Pasta Range, Brand & Packaging Design by Preflight Creative. Available in all South Island New World Stores. https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/f529a583-0fc6-45d2-8a88-aa5705378e8b/Symphony.jpg Work Nature's Harvest Range for Wimpex Ltd https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/85441b6a-8fe3-49dc-a42c-52114908f317/Earl-Group.jpg Work Earl - Your AF wingman, he's got your back in every social situation. Canned Mocktail Packaging Concept https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/e703811d-1089-459a-b2f3-16121efe0c2d/Bee+%26+Flow.png Work Manuka Honey Label for Bee & Flow https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/34a451ac-a36d-4b70-bf87-ba5b4d44025f/Seaweed-Snack.jpg Work Seaweed Snacks Enso International Packaging Design https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/581d1d3a-795c-4fcc-863e-89fa6149f201/Natures+Harvest+Linseed.png Work Nature's Harvest Linseed for Wimpex Ltd https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/b9c3b197-31a8-43fe-a090-5d4845a8b278/Auro-Pouch.png Work Auro is a Canadian Protein Pudding Brand, we designed their pouches for their initial investment rounds. https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/dacd4134-3ca1-450c-a786-cd2dc113573f/Yes+Mila+Mailer+Bag.png Work Yes Mila polymailer design https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/890b3043-f306-41a8-acd1-7f24909d4768/NH-LSA.jpg Work Nature's Harvest LSA range for Wimpex Ltd https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/101482d7-4523-47d4-bb50-644c30a46985/449856277_18245314426249274_5485273746948332318_n.jpg Work Natural Zest Skincare Packaging Design https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/2daa3dff-1184-4320-81c9-8682b0c382ce/pixie_1709884429460-1024x683.png Work Natural Zest Skincare Giftset Packaging Design https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/2bbc79c5-d8f2-446d-a7e8-a0cd69cb1008/LA_SHOT2_SQ.jpg Work Multiple beige and white boxes of REFORM cosmetics Lash Growth Serum, packaging design for the beauty industry in New Zealand https://images.squarespace-cdn.com/content/v1/660b72fd5b7b562f984885a5/c55601ee-c82a-4ef5-8920-584fcafef644/Phytology.png Work Plant Water Drops for Phytology - 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