SPECIALIST IN
BRAND & PACKAGING DESIGN FOR FMCG
Creating Brands that Pick Fights with your Competition.
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We build responsive visual brand identity systems that set you up for all your future growth.
A logo by itself isn't enough to build trust with your customers - we use tiered packages to ensure you’re never scrambling for a brand asset when you really need it and have a consistent presence to build trust with your audience. Packages start from $2655+gst.
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Want into retail? 70% of a category buyers decision is influenced by packaging design.
Specialising in design systems to ensure your brand has a design that can scale across multiple SKUS to future proof your brand.Products don’t sell themselves, packaging does that job. Whether it’s on shelf, retail or ecommerce, we know how to design to ensure yours does it’s #1 job, which is to sell baby!
Reach out below and we are happy to quote for your particular solution. -
If you’re in the early stages of building your new brand we now have a foundational package covering your brand development & packaging design (1 SKU only), additional can be added to the scope. This starts from $3170+gst Enquire now to secure your brand future.
How I help
Design that changes the trajactory for your business
Expensive product at $14 a jar, value perception was off with a DIY design and retailers were not interested in stocking the product. Zero shelf impact.
BEFORE
Personality injection, shelf appeal and a elevated presence, now stocked in FreshChoice Merivale, boutique butcheries and retailers and the $14 price tag now seems reasonable for the quality of the product.
AFTER
Introducing Attimo
This one launched with nothing but a gutsy idea and a knockout brand & pack design by Preflight Creative. There was no sales history, no ‘proof it’ll fly’ slides. Our brand and packaging gave the buyers something to believe in, and now it’s storming shelves and the category like it was always meant to be there. Read the full case study here.
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Service Provided - Brand & Packaging Design
Soraya delivered exactly what I was after, I really felt she took the time to understand the end goals of the designs and where I was at with the business. The mark up process was handled with finesse.
Kylie of StickyLift
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Service Provided - Brand Identity
Working with Soraya to develop a brand guide for Lippy Spirits and Lippy Gin has been a fun and ultimately highly successful process - we're delighted with the outputs and she guided us through the whole process with confidence and humour. She listened actively, asked excellent questions and brought her own insight, which ultimately led to better outcomes. We can't recommend her highly enough and are excited to get into the packaging design phase soon!
Jo Davy -
Services provided: Brand & Packaging Design over multiple projects - Attimo, Mr Dunks
Preflight is a great company to work with. Soraya consistently delivers world-class work with impressive turnaround times. She’s reliable, responsive, and professional. Highly recommend.
Crawford from Inna Brands -
Service Provided - Brand Identity
I really enjoyed working with Soraya, it was a fun, informative and very professional service from start to finish. Everything fell into place, from the initial outline of the brand project from the website submission form to the Brand questionnaire, design brief, initial mood board, conversations over the phone about the brand and story behind the business and then the concepts and minimal revisions. I'd highly recommend using Soraya, great service and we are very happy with the final result.
Kerry of Te Awa Oysters
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Service Provided - Packaging and POS Displays
Soraya was amazing to work with. She listened to my requirements, designed great brand assets and gave suggestions for other services. She was very patient and very organised and prompt with her delivery.
I can't speak highly enough of the work she's done and I enjoyed working with her.
Amanda
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Service Provided - Label Design
I came to Soraya with no idea what i wanted in terms of design for my product packaging. After a couple of conversations (free of charge), she provided me with multiple options, always kept me in the loop and was completely upfront and helpful about costs. I was extremely pleased with the end result. I can't recommend Soraya highly enough.
Ian of Badger Macha
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Services Provided - Brand Identity, Social Templates & Vehicle/Building Signage
Soraya took the time to really understand our brand, our company values and target market, as well as considering our future plans for the company.
She undertook our rebranding and has implemented this throughout our business from our building signage and vehicles to our business cards and printed marketing material.
Her extensive experience in the printing industry has also meant we have been presented with unique ideas on how to stand out and ideas which we would not have considered otherwise.
She recently overhauled our social media, providing guidance and artwork for Instagram, Facebook and LinkedIn as well as for our email marketing campaigns.
She was able to elevate our brand, and has given us fantastic suggestions on how best to elevate our brand awareness, keeping our branding cohesive through our print, online and social platforms. We could not recommend her more highly!
Tom Broadley
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Service Provided: Brand Identity
Working with Soraya was an absolute pleasure, she completely delivered on creating a truly one-of-a-kind logo based on our descriptions, values and ideals. I couldn't recommend her enough and have full faith in her creative abilities and expertise. Thanks again for the smooth, exciting and fruitful experience!
Harry Satoshi
