Retail Ready Packaging & Brand Specialist for FMCG
Creating brands that pick fights with your competition
We've been working with Soraya at Preflight Creative for around 18 months now, and she's become an absolutely essential part of how we bring new products to market. What started as a single packaging design has grown into Soraya designing every single new product packaging we launch — and there's a reason for that.
The professionalism is second to none. She's responsive, thorough, and a genuine pleasure to work with. She has a brilliant eye for design and consistently delivers work that lifts our brand off the screen.
But the thing that truly sets her apart is her deep understanding of NZ and AU food labelling requirements for the D2C food space. Navigating compliance can be a minefield, and Soraya makes it effortless!
Couldn't recommend her highly enough. Thanks, Soraya!
-Chris, Butchercrowd
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I build responsive visual brand identity systems that ensure you can scale your brand at speed.
From primary and secondary logo formats, brand marks, favicons etc. You’ll have an asset for every single need you can ever think of to maintain all important brand consistency. Never get caught short again.
Packages range from $3225 (NZD) +gst if applicable.
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Do you have a new range to launch? Need some NPD design?
I specialise in crafting design systems to ensure your brand has a design that can scale across multiple SKUS to future proof your brand.Products don’t sell themselves, packaging does that job. Whether it’s on shelf, retail or ecommerce, I know how to design to ensure yours does it’s #1 job, which is to sell baby!
Reach out below and I’ll be happy to quote for your particular solution. -
If you’re in the early stages of building your new brand I now offer a foundational package covering your brand identity & packaging design (1 SKU only), additional can be added to the scope.
Check out the packages here
Services
Don’t just take my word for it.
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We've been working with Soraya at Preflight Creative for around 18 months now, and she's become an absolutely essential part of how we bring new products to market. What started as a single packaging design has grown into Soraya designing every single new product packaging we launch — and there's a reason for that.
The professionalism is second to none. She's responsive, thorough, and a genuine pleasure to work with. She has a brilliant eye for design and consistently delivers work that lifts our brand off the screen.
But the thing that truly sets her apart is her deep understanding of NZ and AU food labelling requirements for the D2C food space. Navigating compliance can be a minefield, and Soraya makes it effortless! Couldn't recommend her highly enough. Thanks, Soraya!
Chris from Butchercrowd -
A truly professional and very skilled designer who is such a pleasure to work with. I would definitely hire again.
Julie Bosak, Moso Natural
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Services provided: Brand & Packaging Design over multiple projects - Attimo, Mr Dunks
Preflight is a great company to work with. Soraya consistently delivers world-class work with impressive turnaround times. She’s reliable, responsive, and professional. Highly recommend.
Crawford from Inna Brands -
Service Provided - Brand & Packaging Design
Soraya delivered exactly what I was after, I really felt she took the time to understand the end goals of the designs and where I was at with the business. The mark up process was handled with finesse.
Kylie of StickyLift
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Service Provided - Brand Identity
Working with Soraya to develop the branding for Lippy Spirits and Lippy Gin has been a fun and ultimately highly successful process - we're delighted with the outputs and she guided us through the whole process with confidence and humour. She listened actively, asked excellent questions and brought her own insight, which ultimately led to better outcomes. We can't recommend her highly enough and are excited to get into the packaging design phase soon!
Jo Davy -
Service Provided - Brand Identity
I really enjoyed working with Soraya, it was a fun, informative and very professional service from start to finish. Everything fell into place, from the initial outline of the brand project from the website submission form to the Brand questionnaire, design brief, initial mood board, conversations over the phone about the brand and story behind the business and then the concepts and minimal revisions. I'd highly recommend using Soraya, great service and we are very happy with the final result.
Kerry of Te Awa Oysters
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Service Provided - Packaging and POS Displays
Soraya was amazing to work with. She listened to my requirements, designed great brand assets and gave suggestions for other services. She was very patient and very organised and prompt with her delivery.
I can't speak highly enough of the work she's done and I enjoyed working with her.
Amanda
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Services Provided - Brand Identity, Social Templates & Vehicle/Building Signage
Soraya took the time to really understand our brand, our company values and target market, as well as considering our future plans for the company.
She undertook our rebranding and has implemented this throughout our business from our building signage and vehicles to our business cards and printed marketing material.
Her extensive experience in the printing industry has also meant we have been presented with unique ideas on how to stand out and ideas which we would not have considered otherwise.
She recently overhauled our social media, providing guidance and artwork for Instagram, Facebook and LinkedIn as well as for our email marketing campaigns.
She was able to elevate our brand, and has given us fantastic suggestions on how best to elevate our brand awareness, keeping our branding cohesive through our print, online and social platforms. We could not recommend her more highly!
Tom Broadley
