Kia ora, Welcome

The shelf is brutally competitive, as is e-commerce. Most brands die in the first 6 months because the packaging didn’t do its job.

I founded Preflight Creative to help ambitious product founders and entrepreneurs launch, scale and dominate the shelf. I’ve helped clients achieve ranging at Costco, New Zealand Supermarket Chains, Mitre 10 and The Warehouse to name a few, even scaling a new brand with 0 sales data domestically through to nationwide ranging across Australia in less than a year.

Most packaging fails for a couple of reasons: founders cut corners on design, or they hired an agency that prioritised aesthetics without having any consideration of shelf psychology and what makes consumers buy. Both are pretty expensive mistakes, I'm here for the founders who are done making them.

Led by me, Soraya, with 20 years experience. I’m a bit of a enigma in that I’ve worked in design and also outputting files to printing presses so that I can ensure a seamless screen to print experience for my clients. I know the risk of a print run going wrong and can foresee an issue before it becomes one, because having a designer is one thing, having a trusted partner to help you through all the tricky stuff is another. It is possible to have the best of both worlds.

If your business sells a product I make sure it gets to shelf ready to sell, prepared strategically, technically and commercially to ensure once you get on shelf, you stay there.