Kia ora, Welcome

The shelf is brutally competitive, as is e-commerce. Most brands die in the first 6 months because the packaging didn’t do its job.
It looked good in a mockup but fell apart at the printer. It had soul but no shelf presence. It aimed for pretty, not performance. I bridge that gap because that’s my specialty.

I founded Preflight Creative to help ambitious product founders and entrepreneurs launch, scale and dominate their shelf.

Most packaging fails for a couple of reasons: founders cut corners on design, or they hired an agency that prioritised aesthetics without having any consideration of shelf psychology and what makes consumers buy. Both are pretty expensive mistakes, I'm here for the founders who are done making them.

I don't do pretty for pretty's sake. Every line, every colour, every font is there for a reason — to sell your product. I help brands compete with more confidence and clarity, not by shouting louder, but by designing smarter.

Led by me, Soraya, with 20 years experience in the design & marketing industries, 11 of those solely in the print & packaging space. I’ve worked with a wide mix of brands, from small start-ups to national names and in a wide variety of industries from food, beverage, skincare, beauty, through to horticulture and safety accessories.

If you make something that needs packaging, I make sure it gets to shelf ready to sell, prepared technically, strategically, and commercially.