Kia ora, Welcome

The shelf is brutal as is ecommerce. Most brands die in the first 6 months because the packaging didn't do its job.

Preflight Creative exists to help ambitious product founders and entrepreneurs launch, scale and dominate their shelf.

Most packaging fails for one of two reasons: founders cut corners on design, or they hired an agency that prioritised beautiful over effective and strategic. Both are pricey mistakes. I'm here for the founders who are done making them.

I don't do pretty for pretty's sake. I build brands that pick fights with your competition and actually win.

Led by me, Soraya, with 20 years experience in the design & marketing industries, 11 of those solely in the print & packaging space. I’ve worked with a wide mix of brands, from small start-ups to national supermarket names and in a wide variety of industries from food, beverage, skincare, beauty, through to horticulture and safety accessories.

If it needs packaging, that’s my lane. One your competition is going to want to stay out of the way of.