Kia ora, Welcome

The shelf is brutally competitive, as is e-commerce. Most brands die in the first 6 months because the packaging didn't do its job.

I founded Preflight Creative to help ambitious product founders and entrepreneurs launch, scale and dominate their shelf.

Most packaging fails for a couple of reasons: founders cut corners on design, or they hired an agency that prioritised aesthetics without having any consideration of shelf psychology and what makes consumers buy. Both are pretty expensive mistakes, I'm here for the founders who are done making them.

I don't do pretty for pretty's sake. I build brands that pick fights with your competition and actually win.

Led by me, Soraya, with 20 years experience in the design & marketing industries, 11 of those solely in the print & packaging space. I’ve worked with a wide mix of brands, from small start-ups to national names and in a wide variety of industries from food, beverage, skincare, beauty, through to horticulture and safety accessories.

If your product goes into packaging, that’s my thing and I want to help you have a brand and business that you’re not only proud of, but one that can scale, thrive and give you the life you’re looking for.