YOU’RE BOOKED IN.

Your Retail Ready Accelerator is in the diary.
Here’s how to get the most out of our 10 minutes.

MEET SORAYA

Creative Strategist + Print Packaging Specialist at Preflight Creative

Soraya has spent 20 years working as a commercial designer, including a decade specialising in pre-press.

That combination gives me a rare view of packaging: not just how it looks, but how it needs to work in the real world.

She helps FMCG and CPG founders navigate the details between a good-looking concept and packaging that’s actually ready to be produced, printed and put in front of customers — spotting the technical and commercial pitfalls that are very easy to miss when packaging isn’t your day job.

Discovering a problem before production is useful. Discovering it afterwards is mostly just expensive.