Brand & Packaging

Sucker Reusable Straw Packaging Design
Percy's Pantry Brittle available at Costco Auckland & Australia
RSA Poppy Tin part of the 2026 Limited edition Anzac Range
OceaNZ Vital Brand Identity & Packaging Design for Wild Abalone Oil Supplements
ButcherCrowd Meat Packaging
Attimo Pasta Range available at New World stores nationwide
RSA 2026 Anzac Smaller Tins, Bucket & Biscuit Packet
2026 RSA Anzac Collectors Tin
2026 RSA Buckets available at The Warehouse and Woolworths
RSA Biscuit Pack design exclusive to The Warehouse
Attimo Italian Pasta Range, Brand & Packaging Design by Preflight Creative. Available in all South Island New World Stores.
Seaweed Snacks Enso International Packaging Design
Mr Dunks Cookie Buckets - Found in North Island Pak'n Saves
Nature's Harvest LSA range for Wimpex Ltd
Multiple beige and white boxes of REFORM cosmetics Lash Growth Serum, packaging design for the beauty industry in New Zealand
Natural Zest Skincare Giftset Packaging Design
Stickylift - brand identity & packaging design enabled my client a pathway straight into the competitive market of pharmacy retail, securing over 40 pharmacies and counter space in 80% of those.
A white paper with the logo of Te Awa Oysters, featuring a navy blue stylised oyster with a fingerprint pattern and the text 'Te Awa Oysters' in navy blue.
Logo of the Little Hire company printed on textured white paper.
Gut Support Label design to tie into an existing design system for Bee & Flow
Lippy Gin Wordmark and full brand system
Symphony Shelf Ready Carton & Shipper
Nature's Harvest Range for Wimpex Ltd
Badger Macha - Label Design FMCG Spices Jar Packaging
Natural Zest Skincare Packaging Design
Close-up of a piece of paper with the word EARL written in gold foil lettering, partially folded over a textured brown surface.

Lean into what makes your brand different or better than your competition, because you have to take a stand and choose one or the other.

Don’t be afraid to stand out, blending in is the fastest way to end up competing on price.

Soraya, Creative Strategist at Preflight Creative

work with me

Our Monthly Makeover Series Concept Work

Our Makeover series is a chosen product as voted for by our Instagram followers. The chosen product was given a 2-hour redesign.
The results of these are below.

Our August 2025 Monthly Makeover product was Nature's Way Matcha

Our August 2025 Monthly Makeover product was Nature's Way Matcha

Our August 2025 Monthly Makeover product was Nature's Way Matcha

Our August 2025 Monthly Makeover product was Nature's Way Matcha

Our September 2025 Monthly Makeover product was Curious AF Cocktails, elevating the packaging with a 2 colour print solution and adding a holographic foil to align with the premium feel of the product.

Our September 2025 Monthly Makeover product was Curious AF Cocktails, elevating the packaging with a 2 colour print solution and adding a holographic foil to align with the premium feel of the product.

Our September 2025 Monthly Makeover product was Curious AF Cocktails.

Our September 2025 Monthly Makeover product was Curious AF Cocktails.

Our October 2025 Monthly Makeover product was Saint & Sinners RTD Packaging

Our October 2025 Monthly Makeover product was Saint & Sinners RTD Packaging

Our October 2025 Monthly Makeover product was Saint & Sinners RTD Packaging

Our October 2025 Monthly Makeover product was Saint & Sinners RTD Packaging

Our October 2025 Monthly Makeover product was Saint & Sinners RTD Packaging

Our October 2025 Monthly Makeover product was Saint & Sinners RTD Packaging

November 2024 Monthly Makeover was the Bushman Repellent. Subtle powerful updates to provide modernisation and clarity to a very recognisable on shelf product.

November 2024 Monthly Makeover was the Bushman Repellent. Subtle powerful updates to provide modernisation and clarity to a very recognisable on shelf product.