Packaging and Brand Design Specialist, for those building and scaling FMCG Brands.
Packaging that's built to attract, designed to sell, and engineered to print right the first time.
Preflight is a great company to work with. Soraya consistently delivers world-class work with impressive turnaround times. She’s reliable, responsive, and professional. The speed you do things, we can’t quite get our heads around how efficient you are but don’t slow down - it’s an incredible quality. Highly recommend.
-Crawford, GM of Inna Brands
(Percy’s Pantry, Mr Dunks, Attimo and RSA projects)
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For premium food, beverage, skincare and wellness brands that need packaging that works in the real world not just in a pretty mockup.
We begin with strategy and then work from your printer’s spec sheet backwards, so your files are production‑ready before they ever leave my hands.
If you’re planning a range of new SKUs, I don’t just design with one pack in mind, I create repeatable systems so you can launch faster, cheaper, and with less back‑and‑forth.
Enquire via the contact form and I’ll be happy to quote for your particular solution.
Booking fills quickly in Q4. Enquire early to secure your preferred timeline. -
I don’t hand over logo or brand files and wish you luck. I build visual systems that support your packaging now, and give you room to grow so you can launch new SKUs quickly without starting from scratch every time. Every thing we do is rooted in a tailored strategy to ensure we get things right the first time.
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Got a new print run due and something is telling you yours isn’t performing as best it can?
A review is perfect for that.
You get clarity. How does your pack actually read next to competitors? Where are the friction points? What's clear, what's confusing, what's leaving money on the table?
You’ll get a pdf report covering the above, plus I’ll give you an A/B mockup of what changes I’d recommend so you can visualise them. This isn’t a redesign it is using the bones you have and refining them.
Limited spaces remain for Q4, email hello@preflightcreative.co.nz to grab yours.
Services
Find our work on shelf at the following retailers
Client Results & Reviews
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Services provided: Brand & Packaging Design over multiple projects - Attimo, Mr Dunks, Percy’s Pantry & RSA
Preflight is a great company to work with. Soraya consistently delivers world-class work with impressive turnaround times. She’s reliable, responsive, and professional. Highly recommend.
Crawford from Inna Brands -
We couldn't be happier with our experience! We worked with Soraya on the packaging design for our two new products.The whole process was seamless from start to finish.
Soraya was incredibly professional, prompt with every stage of the project, and completely understood our vision from the very beginning. She took our ideas and transformed them into packaging that feels so on-brand for our products.
Communication was always easy, timelines were met, and nothing ever felt like too much trouble. We're so stoked with the final result.
We highly recommend to anyone looking for a designer who genuinely listens and brings your vision to life. We can't wait to work together again!-Lucy, Sucker
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We've been working with Soraya at Preflight Creative for around 18 months now, and she's become an absolutely essential part of how we bring new products to market. What started as a single packaging design has grown into Soraya designing every single new product packaging we launch — and there's a reason for that.
The professionalism is second to none. She's responsive, thorough, and a genuine pleasure to work with. She has a brilliant eye for design and consistently delivers work that lifts our brand off the screen.
But the thing that truly sets her apart is her deep understanding of NZ and AU food labelling requirements for the D2C food space. Navigating compliance can be a minefield, and Soraya makes it effortless! Couldn't recommend her highly enough. Thanks, Soraya!
Chris from Butchercrowd -
Service Provided - Brand Identity
Working with Soraya to develop the branding for Lippy Spirits and Lippy Gin has been a fun and ultimately highly successful process - we're delighted with the outputs and she guided us through the whole process with confidence and humour. She listened actively, asked excellent questions and brought her own insight, which ultimately led to better outcomes. We can't recommend her highly enough and are excited to get into the packaging design phase soon!
Jo Davy -
A truly professional and very skilled designer who is such a pleasure to work with. I would definitely hire again.
Julie Bosak, Moso Natural
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Service Provided - Brand Identity
I really enjoyed working with Soraya, it was a fun, informative and very professional service from start to finish. Everything fell into place, from the initial outline of the brand project from the website submission form to the Brand questionnaire, design brief, initial mood board, conversations over the phone about the brand and story behind the business and then the concepts and minimal revisions. I'd highly recommend using Soraya, great service and we are very happy with the final result.
Kerry of Te Awa Oysters
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Service Provided - Packaging and POS Displays
Soraya was amazing to work with. She listened to my requirements, designed great brand assets and gave suggestions for other services. She was very patient and very organised and prompt with her delivery.
I can't speak highly enough of the work she's done and I enjoyed working with her.
Amanda
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Service Provided - Brand & Packaging Design
Soraya delivered exactly what I was after, I really felt she took the time to understand the end goals of the designs and where I was at with the business. The mark up process was handled with finesse.
Kylie of StickyLift
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Service Provided: Packaging Review
Great and easy experience working with Soraya. Very skilled and truly professional in approach. Will definitely be working with again.
Mike, Seedy Foods
Think your packaging is retail-ready?
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