tell tale signs your packaging may just suck
Aesthetically speaking your packaging might look pretty good, but to who?
If you haven’t identified your target audience and what makes them tick, how can you design to appeal to those people. Design is not about making things look good (contrary to popular opinion) It’s about achieving a goal. Every little detail lives and breathes strategy (at least it should when undertaken the right way)
From colour, type choices and graphic style, right down to your actual packaging choices. They all matter and they all send a message to a consumer. Shaping those perceptions is what design achieves so all of the little things, all of those small details, they can be the difference between thriving product sales or a slow, expensive death gathering dust on a shelf.
There has been a big surge in packaging design in New Zealand
Being naturally curious whenever I see a clearance product I know does well usually I keep an eye out the next week. Lo and behold new packaging is rolling out 9 times out of 10. It’s been huge this year as the race for shelf space heats up. We know this ourselves as 75% of enquiry in 2024 & 2025 has been for packaging design projects. Brands need to evolve alongside their customers and also pay attention to their categories as to what impact a competitor coming in hot may have on their sales.
Packaging influences 72% of purchasing decisions making it a crucial investment for all product-based businesses to get right.
If you’re on the fence between two designs we recommend using stickybeak. It’s an investment sure, but an informed decision lowers the risk of a poor outcome which is going to cost you a lot more down the line.
